IBM recognizes women-owned businesses as an undeniable force in today’s economy and is committed to serving the needs of this dynamic market. In sponsoring the Small Business Administration’s Online Women’s Business Center, IBM further expands this company-wide commitment to working women. As evidence of the importance of this market, the world’s largest technology company has established a dedicated “industry sector” for women-owned businesses within its Small and Medium Business organization, alongside such traditional industries as manufacturing, finance, retail and wholesale distribution. Under the global direction of Cherie Piebes and national direction of Micki Napp, this organization is bringing the benefits of technology to women-owned businesses in the United States and 14 countries around the world.
“Approximately 37 percent of U.S. businesses and about one-third of all businesses in developed countries are now owned or operated by women,” said Ms. Piebes, IBM global market executive, women entrepreneurs and relationship marketing. “This market is entrepreneurial, vital and fast-growing…precisely the type of business that will drive the U.S. and world economies. That is why IBM is proud to help underwrite the Online Women’s Business Center.”
IBM has undertaken a series of initiatives to establish long-term relationships with women-owned businesses. The company continues to sponsor a host of international and national business conferences and seminars for women and is active in such influential groups as the National Foundation for Women Business Owners (NFWBO), the National Association of Women Business Owners (NAWBO) and the American Business Women’s Association (ABWA). With NFWBO, IBM conducts ongoing research into this marketplace, examining issues that affect women-owned businesses. It has also helped to launch “Women’s Connection Online,” an Internet resource dedicated to serving the business needs of women. Last year, IBM was named one of the top ten companies for women by Working Woman Magazine.
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