Promoting a favourable business environment will involve reinforcing awareness and confidence in electronic commerce for customers, as well as encouraging best practice among European businesses (particularly through SME programmes, support actions, and R&D and G7 pilot schemes). In parallel, public administrations will have a key role to play through their procurement power and their early implementation of key electronic commerce technologies. In the future, strong synergies between “electronic commerce” and “electronic administration” should be actively encouraged to develop, for the benefit of all involved.
In summary, the present Initiative proposes a comprehensive set of actions in the specific field of electronic commerce – a field crucial for Europe’s competitiveness in world markets. These specific actions must be considered in the wider framework of Information Society initiatives – and in particular, will be integrated into the Rolling Action Plan for the Information Society.
The political objective of the Commission is to implement this coherent framework of technological, regulatory and support actions, as a matter of urgency, by the year 2000.
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