- Never let a day pass without engaging in at least one marketing activity.
- Determine a percentage of gross income to spend annually on marketing.
- Set specific marketing goals every year; review and adjust quarterly.
- Maintain a tickler file of ideas for later use.
- Carry business cards with you (all day, every day).
- Create a personal nametag or pin with your company name and logo on it and wear it at high visibility meetings.
- Stay alert to trends that might impact your target market, product or promotion strategy.
- Read market research studies about your profession, industry, product, target market groups, etc.
- Collect competitors’ ads and literature; study them for information about strategy, product features and benefits, etc.
- Ask clients why they hired you and solicit suggestions for improvement.
- Ask former clients why they left you.
- Identify a new market.
- Join a list-serve (email list) related to your profession.
- Subscribe to an Internet usenet newsgroup or a list-serve that serves your target market.
- Create a new service, technique or product.
- Offer a simpler/cheaper/smaller version of your (or another existing) product or service.
- Offer a fancier/more expensive/faster/bigger version of your (or another existing) product or service.
- Update your services.
EDUCATION, RESOURCES AND INFORMATION
- Establish a marketing and public relations advisory and referral team composed of your colleagues and/or neighboring business owners to share ideas and referrals and to discuss community issues. Meet quarterly for breakfast.
- Create a suggestion box for employees.
- Attend a marketing seminar.
- Read a marketing book.
- Subscribe to a marketing newsletter or other publication.
- Subscribe to a marketing list-serve on the Internet.
- Subscribe to a marketing usenet newsgroup on the Internet.
- Train your staff, clients and colleagues to promote referrals.
- Hold a monthly marketing meeting with employees or associates to discuss strategy, status and to solicit marketing ideas.
- Join an association or organization related to your profession.
- Get a marketing intern to take you on as a client; it will give the intern experience and you some free marketing help.
- Maintain a consultant card file for finding designers, writers and other marketing professionals.
- Hire a marketing consultant to brainstorm with.
- Take a “creative journey” to another progressive city or country to observe and learn from marketing techniques used there.