Stocks Valuation

GENERAL IDEAS

1. Never let a day pass without engaging in at least one marketing activity.
2. Determine a percentage of gross income to spend annually on marketing.
3. Set specific marketing goals every year; review and adjust quarterly.
4. Maintain a tickler file of ideas for later use.
5. Carry business cards with you (all day, every day).
6. Create a personal nametag or pin with your company name and logo on it and wear it at high visibility meetings.

TARGET MARKET

1. Stay alert to trends that might impact your target market, product or promotion strategy.
2. Read market research studies about your profession, industry, product, target market groups, etc.
3. Collect competitors’ ads and literature; study them for information about strategy, product features and benefits, etc.
4. Ask clients why they hired you and solicit suggestions for improvement.
5. Ask former clients why they left you.
6. Identify a new market.
7. Join a list-serve (email list) related to your profession.
8. Subscribe to an Internet usenet newsgroup or a list-serve that serves your target market.

PRODUCT DEVELOPMENT

1. Create a new service, technique or product.
2. Offer a simpler/cheaper/smaller version of your (or another existing) product or service.
3. Offer a fancier/more expensive/faster/bigger version of your (or another existing) product or service.
4. Update your services.

EDUCATION, RESOURCES AND INFORMATION

1. Establish a marketing and public relations advisory and referral team composed of your colleagues and/or neighboring business owners to share ideas and referrals and to discuss community issues. Meet quarterly for breakfast.
2. Create a suggestion box for employees.
3. Attend a marketing seminar.
4. Read a marketing book.
5. Subscribe to a marketing newsletter or other publication.
6. Subscribe to a marketing list-serve on the Internet.
7. Subscribe to a marketing usenet newsgroup on the Internet.
8. Train your staff, clients and colleagues to promote referrals.
9. Hold a monthly marketing meeting with employees or associates to discuss strategy, status and to solicit marketing ideas.
10. Join an association or organization related to your profession.
11. Get a marketing intern to take you on as a client; it will give the intern experience and you some free marketing help.
12. Maintain a consultant card file for finding designers, writers and other marketing professionals.
13. Hire a marketing consultant to brainstorm with.
14. Take a “creative journey” to another progressive city or country to observe and learn from marketing techniques used there.