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MARKETING AND EXPORTING ON THE WEB

Much has been written about the Internet and its impact on small business. It seems impossible to remember a day in the past year when one hasn’t overheard or found themselves discussing the Internet, the World Wide Web, Home pages or E-mail. All of these forms of computer telecommunications are interrelated and provide a forum where individuals can find, share, solicit
information or exchanges, and market their goods. In just a short period of
time, the Internet has emerged from the exclusive domain of federal research laboratories and academic researchers to become the global communication network for modern business communication. The World Wide Web (the Internet’s repository of commercial information and activity) is having a profound effect on the way daily business is being conducted. (more…)

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MARKETING OBJECTIVES

Meeting marketing objectives should lead to sales. (If not, you need to set different marketing objectives.) They should:

  • be clear
  • be measurable, and
  • have a stated time frame for achievement.

Examples of marketing objectives follow:

  • Increase product awareness among the target audience by 30 percent in one year.
  • Inform target audience about features and benefits of our product and its competitive advantage, leading to a 10 percent increase in sales in one year.
  • Decrease or remove potential customers’ resistance to buying our product, leading to a 20 percent increase in sales that are closed in six months or less.

(more…)

What is the easiest way to trade stocks:

You should join a penny stock newsletter. These tell you when to enter and exit the market. One that I highly recommend is Microcapmillionaires. For a start they are Offering 3 Free Stock Picks For a Limited Time. This Offer Will End Once a Reasonable Amount of Subscribers Have Been Reached. So go HURRY try them for free...



Competitor and Issues Analysis

The purpose of the Competitor and Issues Analysis section of your marketing plan is to explain in detail the external challenges and opportunities your business may face.Even though preparation of the analysis will take time, it will be worth it. You can benefit in a number of ways.Benefits of Preparing a Competitor and Issues Analysis You’ll discover your company’s competitive advantage–the reason customers do business with you instead of your competition. Then you’ll be able to communicate your competitive advantage effectively to win potential customers.Analyzing current issues and your competitors’ offerings may spur ideas for innovative improvements to your product offerings.You might find that there are some categories of customers whose needs are not being met. For example, if you plan to prepare and deliver gourmet meals, you may discover that a particular part of town is not currently being served. If you can satisfy unmet needs, you’ll develop a market “niche.” (more…)

What is the easiest way to trade stocks:

You should join a penny stock newsletter. These tell you when to enter and exit the market. One that I highly recommend is Microcapmillionaires. For a start they are Offering 3 Free Stock Picks For a Limited Time. This Offer Will End Once a Reasonable Amount of Subscribers Have Been Reached. So go HURRY try them for free...



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