In the Current Situation section of your marketing plan, you’ll provide information about your location, target market and competitive environment. You’ll briefly describe the competitive environment and key issues your company faces in this section; more detail is provided in the Competitor and Issue Analysis section.
Location
Describe your current or planned business location.
If you do not yet have a business location, name areas or properties under consideration and the criteria you will use in selecting a location. Consider customer proximity, parking availability, accessibility by public transportation employee availability, inventory storage and movement, compliance with federal, state and local laws and codes (such as those for zoning, safety or health), security, and site expansion potential. (more…)
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