Summertime is one of the most fruitful times of the year to engage in marketing activities. If this is the case, however, why do so many people throw in the marketing towel during June, July and August?It all begins with the way people look upon the summer months. The general wisdom is that “Everyone is on vacation.” Certainly, people do vacation during the warm weather; but they don’t vacation for the entire summer. The only ones who have uninterrupted summer vacations are children and homemakers. And, if you speak to homemakers, they will probably be very angry at this generalization, since they’re coping with children on summer break! (more…)
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