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SUMMERTIME MARKETING

Summertime is one of the most fruitful times of the year to engage in marketing activities. If this is the case, however, why do so many people throw in the marketing towel during June, July and August?It all begins with the way people look upon the summer months. The general wisdom is that “Everyone is on vacation.” Certainly, people do vacation during the warm weather; but they don’t vacation for the entire summer. The only ones who have uninterrupted summer vacations are children and homemakers. And, if you speak to homemakers, they will probably be very angry at this generalization, since they’re coping with children on summer break! (more…)

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Effectively Serving Hispanic Women Entrepreneurs

The following was written by the staff of Mi Casa Resource Center for Women, Inc., based on their experiences with a largely Hispanic clientele, many of whom are recent immigrants, predominantly from Mexico. It is intended for organizations that work with or seek to attract the Hispanic community, especially those that provide business training. The positions and opinions stated in this paper are those of the staff of Mi Casa, and not of the SBA or its Office of Women’s Business Ownership. Any comments or questions should be directed to Mi Casa.Mi Casa Resource Center for Women, Inc., is a community-based nonprofit organization formed in 1976 to assist primarily low-income Hispanic women and youth gain self-sufficiency through education and employment programs.Mi Casa’s Business Center for Women was opened in 1990 to meet the community’s need for entrepreneurial training. In 1993, the center developed a successful pilot program, Project SUCCESS, for the Denver Department of Social Services. It provided entrepreneurial training plus a life-skills curriculum, individualized assessment, case management, access to capital, and links to other support services for women receiving public assistance.Mi Casa was awarded a grant in 1997 by the U.S. Small Business Administration and became part of its Women’s Business Center Program.In 1998, the program was awarded a Charles Stuart Mott Foundation grant to provide micro-enterprise training to the welfare-to-work population. (more…)

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You should join a penny stock newsletter. These tell you when to enter and exit the market. One that I highly recommend is Microcapmillionaires. For a start they are Offering 3 Free Stock Picks For a Limited Time. This Offer Will End Once a Reasonable Amount of Subscribers Have Been Reached. So go HURRY try them for free...



What is Multicultural Marketing?

Since 1990, over 2,000 clients have received training and information on how to start their own businesses and expand their markets through the Business Center for Women at the Mi Casa Resource Center for Women, Inc. As one of Mi Casa’s program specialists, I have observed that the issue of multicultural marketing is among the least understood strategies available to a business owner. To help owners of any business size become more familiar with multicultural marketing, the following is an interview with Gina Salazar, president of InterWeave Associates, Inc. Salazar has over 18 years of experience in business development and marketing communications.

What exactly is multicultural marketing?

Essentially, it means communicating to diverse cultures – to diverse audience segments. Generally, we think of a culture as defined by a geographic location (e.g., Japan, various parts of the United States, etc.) or ethnic identification (e.g., Latino, Asian American, African American, Native American, etc.). (more…)

What is the easiest way to trade stocks:

You should join a penny stock newsletter. These tell you when to enter and exit the market. One that I highly recommend is Microcapmillionaires. For a start they are Offering 3 Free Stock Picks For a Limited Time. This Offer Will End Once a Reasonable Amount of Subscribers Have Been Reached. So go HURRY try them for free...



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