When a small business is starting up it usually does not have sufficient capital to market the product or service. However, one thing is for certain the business must advertise in order to promote and sell the product/service. Then how should a business owner market its product/service on a small budget?When marketing product/services on a small budget the business owner must remember to make sure the promotional method is effective in reaching the target market, and that the method is consistent over a period of time. In other words, choose a form of advertising or promotion that appeals to the target market, and one that you can afford. (more…)
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