Once you’ve determined that Internet presence will benefit your business, you must decide how to handle the design and implementation of your website. You get one chance to make a first impression, especially on the Internet, as it grows and users’ attention spans shrink. Are you going to “do it yourself”? You’re busy with your business–now you are going to add the tasks of website design, creation, hosting, registration, maintenance, and promotion to your already burgeoning list of projects? Having a website is an ongoing process–you just don’t plop it out there, then sit back and wait. That’s not the nature of this ever-changing medium. You will have to be as flexible–if not more so–than the Internet. (more…)
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