GENERAL IDEAS
- Never let a day pass without engaging in at least one marketing activity.
- Determine a percentage of gross income to spend annually on marketing.
- Set specific marketing goals every year; review and adjust quarterly.
- Maintain a tickler file of ideas for later use.
- Carry business cards with you (all day, every day).
- Create a personal nametag or pin with your company name and logo on it and wear it at high visibility meetings.
TARGET MARKET
- Stay alert to trends that might impact your target market, product or promotion strategy.
- Read market research studies about your profession, industry, product, target market groups, etc.
- Collect competitors’ ads and literature; study them for information about strategy, product features and benefits, etc.
- Ask clients why they hired you and solicit suggestions for improvement.
- Ask former clients why they left you.
Continue reading »
