Myth: Look at the world the way you want it to be, the way you think it ought to be, or the way the media (or your schoolteachers) told you it would be–not the way it really is. Believe people when they tell you your idea is terrific because “everybody needs this.” Don’t be “cynical” because nobody likes cynical people.
- Reality: Conduct the necessary research to determine if there is a need for your product or service and at the price you plan to offer. (more…)
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