Why prepare one?
A marketing plan helps you establish, direct and coordinate your marketing efforts. Preparing a marketing plan forces you to assess what’s going on in your marketplace and how it affects your business. It also provides a benchmark for later measurement. Often, simply embarking on the process of preparing a marketing plan guides you in developing a successful marketing strategy.
Who reads it?
Just as a road map guides you on a journey, a marketing plan guides you and your staff to reach your goals; it keeps you from getting off- course. (more…)
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