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Marketing Communications

On October 15, 2009, In Business, By the Editor

The Big Picture

Marketing Communications is an umbrella term used to describe activities that deliver marketing messages to target audiences. In other words it’s all the activities you undertake to “talk” with customers, prospects and other important audiences. Marketing communications is one component of the marketing discipline that includes market research, product development and selling.Too confusing? It’s really pretty simple. The relationship between marketing communications and the activities of marketing communications is like the relationship between groceries and a gallon of milk or a loaf of bread. You buy groceries, but there is not an actual item named “groceries.” (more…)

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What is Multicultural Marketing?

On October 12, 2009, In Business, By the Editor

Since 1990, over 2,000 clients have received training and information on how to start their own businesses and expand their markets through the Business Center for Women at the Mi Casa Resource Center for Women, Inc. As one of Mi Casa’s program specialists, I have observed that the issue of multicultural marketing is among the least understood strategies available to a business owner. To help owners of any business size become more familiar with multicultural marketing, the following is an interview with Gina Salazar, president of InterWeave Associates, Inc. Salazar has over 18 years of experience in business development and marketing communications.

What exactly is multicultural marketing?

Essentially, it means communicating to diverse cultures – to diverse audience segments. Generally, we think of a culture as defined by a geographic location (e.g., Japan, various parts of the United States, etc.) or ethnic identification (e.g., Latino, Asian American, African American, Native American, etc.). (more…)

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You should join a penny stock newsletter. These tell you when to enter and exit the market. One that I highly recommend is Microcapmillionaires. For a start they are Offering 3 Free Stock Picks For a Limited Time. This Offer Will End Once a Reasonable Amount of Subscribers Have Been Reached. So go HURRY try them for free...



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What is Marketing?

On October 10, 2009, In Revenue, By the Editor

General Definition

In plain and simple terms, marketing activities and strategies result in making products available that satisfy customers while making profits for the companies that offer those products. That’s it in a nutshell!

Marketing produces a “win-win” because:
1.Customers have a product that meets their needs, and

2.Healthy profits are achieved for the company.  (These profits allow the company to continue to do business in order to meet the needs of future customers.) (more…)

What is the easiest way to trade stocks:

You should join a penny stock newsletter. These tell you when to enter and exit the market. One that I highly recommend is Microcapmillionaires. For a start they are Offering 3 Free Stock Picks For a Limited Time. This Offer Will End Once a Reasonable Amount of Subscribers Have Been Reached. So go HURRY try them for free...



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