What’s a Promotion Plan?
So you have a product and have set your price. Will the world come running to your doorstep? Not unless people know about your product–you must promote it! Set the stage for sales with a thoughtfully developed promotion plan.A promotion plan outlines the promotional tools or tactics you plan to use to accomplish your marketing objectives. To the new or inexperienced marketer, the promotion plan might be mistaken as the entire marketing plan because it outlines where the majority of the marketing budget will be spent. It is, however, just one component of the marketing plan–there are additional strategy and planning components described in a marketing plan.
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