“Born global”, electronic commerce encompasses a wide spectrum of activities, some well established, most of them very new. Driven by the Internet revolution, electronic commerce is dramatically expanding and undergoing radical changes. It includes indirect electronic commerce (electronic ordering of tangible goods), as well as direct electronic commerce (online delivery of intangibles). A fast-moving environment, electronic commerce is engendering a wide array of innovative businesses, markets and trading communities – creating new functions and new revenue streams.
Electronic commerce presents enormous potential opportunities for consumers and for businesses in Europe, particularly for SMEs. Its rapid implementation is an urgent challenge for commerce, industry and governments in Europe. Electronic commerce makes it possible to trade at low cost across regions and national frontiers. To reap its full benefits, the development of efficient distribution channels and trans-European networks is necessary for the physical delivery of goods ordered electronically, including efficient, modern postal services.
Stimulating competition in the Single Market, electronic commerce is already bringing profound structural changes. New skills will be needed to create and maintain new jobs in Europe. Europe’s main competitors have already resolutely seized opportunities offered by electronic commerce – with the US building a substantial lead. However, Internet commerce is catching up in a number of Member States. In this respect, Europe can marshal a number of specific strengths in the fields of technologies, content creation and linguistic and cultural diversity. Similarly, the use of a single currency in the world’s largest Single Market will represent a strong incentive for the take-up of electronic commerce in Europe, whereas conversely, electronic commerce can contribute to the acceptability of the Euro.
Thus there is an urgent need to engage in an early political debate with the aim of providing a stimulus to electronic commerce and avoiding a fragmentation of this promising market.
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